sas.com redesign

We created a mega drop-down that is mobile-friendly. SAS sells a diverse group of products to a wide range of industries, so the mega drop down enables the users to sort through information quickly, based on industry, the type of product, or browse around at some of the big names in analytics right now, including, "big data."

Client Website: PerfPlusConsult.com

A currently under-construction website for a performance management firm, perfplusconsult.com required card sorting, personas, a usability analysis and content strategy, including a blog plan and social media account creation.

Analyst Reports: sas.com

Analysts like Forrester, Gartner and Celent are important to reinforce the sas brand. Sorting and categorizing the firms and their reports was important for a seamless experience for users interested in an analyst opinion when considering SAS products. Featuring jQuery and advanced querying, the Analyst Page at sas.com jumps down to the individual firm, and has been sorted based on the personas created for the site.

From wireframe to live content.

Planning a news room site is tricky. You want to find the perfect balance between a variety of content, without overpopulating the page. These wireframes for the sas.com newsroom show how we discussed the different personas for the page. Read more to see the final product.

Freelance Work

Alanna has been hired by Performance Plus Consulting, a performance management consulting group, to develop personas and redesign their website. Currently focusing on the information architecture of the redesign, Alanna has conducted card sorting and A/B testing to direct the new layout. (Currently, a temporary Wordpress site is up until the redesign is complete.)

Previous Internship: Gregg Museum for Art & Design

During a college internship Alanna created a blog for the Gregg Museum of Art & Design. It needed a way to quickly connect with its patrons, and it features artist interviews and updates on the construction of the addition to the museum. The blog is still in use today.
I love learning about people, where they’ve come from, how they interact with technology. I want to make good design inherent in everything. As a left-handed person I have experienced my fair share of faulty products, and I think understanding how people interact with the world around them is fascinating. Brands are how humans emotionally connect. Marketing is how you get there.
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